Etsy Email Marketing [2024]: A Complete Guide

Looking to do Etsy email marketing for your Etsy Shop?

You’ve found the perfect guide!

I have been doing email marketing for a very long time — and in this guide, I’m going to tell you how to do Etsy Email Marketing.

First and foremost, if you want to do Etsy Email Marketing, I recommend and always use Active Campaign.

This guide reveals essential Etsy email marketing strategies, based on profound knowledge and experience in the Etsy marketplace.

Lets get started.

Why should you establish an email list?

There are several persuasive reasons to establish an email marketing list:

Direct interaction

The primary reason is direct interaction. This list allows you to directly connect with your customers. It’s a simple, uncomplicated, and costless method to inform your customers about new offerings, promotional events, and other activities. Regular emails to your customers help maintain your presence in their minds.

This top-of-mind awareness is vital for the growth of your Etsy shop and brand. One of the most effective strategies to boost your Etsy income is to secure repeat purchases from existing customers. For this, you need a mechanism to connect with them once the initial sale is over. Email marketing offers a direct conduit to your previous customers, enabling you to inform them about new items, rather than waiting and hoping they’ll accidentally find your shop again.

Email newsletters are an excellent means to foster a relationship with customers over time. It’s always easier (and less expensive) to sell to existing customers than to acquire new ones. Customers who have previously purchased from you have a relationship with you. They have established trust (which is so important online!). And they’ve already demonstrated their liking for your products.

Therefore, they are much more likely to make a future purchase from you than a new customer would be. It’s logical to nurture this relationship via email, isn’t it?

Independence from Etsy

Another advantage of having an email list is its independence from Etsy. You continue to have access to your customer base even in the worst-case scenario (for instance, your shop gets closed). An email marketing list aids in ensuring business continuity. This principle also applies to your followers on social media. Here too, you are subject to the ever-evolving rules of each platform. With an email list, you always have control over your customer access.

Email marketing is also a proprietary marketing channel. This implies that your email list is exclusively yours. When you sell on Etsy, those who purchase from your shop are technically Etsy’s customers, not yours. However, if they subscribe to your email list, these new subscribers become part of your audience. This is significant because your email list is portable. For instance, if you choose to cease selling on Etsy and begin selling on Shopify, you would lose access to all customer data on Etsy. However, you would still possess your email list, enabling you to send an email about your new shop.

Email Marketing is effective

As you can discern, email marketing is absolutely beneficial for your Etsy business. It’s not just a tool for communication, but a key strategy for building a strong relationship with your customers.If you’re a vendor on Etsy, it’s crucial to create your own email list. This isn’t just a list of names and email addresses, but a valuable asset that can drive significant growth for your business. Email marketing remains the most effective method to connect with your customers post-purchase, allowing you to engage them with personalized messages and offers.

Email marketing boasts some of the highest conversion rates and offers the greatest ROI (return on investment) among all digital marketing channels. This is because it allows you to target your audience with precision, deliver personalized messages, and build a relationship over time. Moreover, with email marketing, you can track the performance of your campaigns in real time.

This means you can adjust your strategies based on what’s working and what’s not, ensuring that your marketing efforts are always optimized. If you’re not leveraging email marketing for your Etsy business, you’re missing out on a significant opportunity to grow your customer base and increase your profits. So, start building your email marketing list for Etsy today and see the difference it can make for your business.

But how do you connect with your Etsy customers via email?

How To Build An Etsy Email Marketing List

Use your order confirmation emails or thank you messages

The simplest method to encourage your purchasers to subscribe to your Etsy email email marketing list is to incorporate a signup link within your Etsy order confirmation emails and messages. Customers are already checking their emails, and your shop is fresh in their minds when they receive an email from you.

Given that they’ve made a purchase, they likely have a positive view of your enterprise. This is the perfect moment to invite them to subscribe to your list! You can use an email marketing provider that offers opt-in landing pages, and naturally, you can always integrate an opt-in form on your website if you possess one. However, if you haven’t established your own website yet or wish to design more engaging signup forms, consider an email marketing provider that provides this feature.

You could start with a heartfelt and individualized message expressing your appreciation for their purchase. A well-executed message of this nature can be sufficient to encourage buyers to proceed and sign up to your email marketing list.

Caution

It’s important to note that Etsy’s House Rules prohibit shop owners from reaching out to customers via Etsy messenger with the intention of getting them to join your mailing list. Furthermore, Etsy’s seller policy states, “Without the buyer’s consent, and subject to other applicable Etsy policies and laws, you may not add any Etsy member to your email or physical mailing list.” This means that shop owners can’t send mass emails to customers on Etsy. In fact, there’s no tool for this on Etsy’s shop manager. The only permissible use of email is to communicate about their Etsy order. You can’t send them messages about upcoming sales or new products unless they opt into your marketing emails. Moreover, you cannot automatically add your Etsy buyers to your email list.

Good news

The only option is to ask them to sign up on their own. Fortunately, this process doesn’t need to be difficult.

Here are some other ways that you can build an Etsy Email Marketing List:

Incorporate it into your packaging

Do you include promotional materials in the packages you send out with your orders? If not, it’s time to start! Even a simple branded thank-you card with a link to your email signup form can make a significant impact. Remember, the key is to keep the URL concise and memorable as buyers will need to manually input it. This strategy is not only effective in getting customers to sign up for your Etsy email marketing list but also adds a personal touch to your packaging.

Moreover, consider providing an attractive discount code as a reward for signing up for emails.
This incentive not only encourages sign-ups but also fosters customer loyalty and repeat purchases.

Lastly, don’t forget to communicate the value they’ll get from joining your email list – exclusive deals, early access to new products, or useful tips related to your products.
After all, successful email marketing is all about delivering value to your customers.

Use your social media Platforms

If you’ve already established a fan base on any social media platform, consider posting a CTA (Call to Action). Encourage your fans and followers to subscribe to your mailing list. Highlight the exclusive access they’ll gain to special offers, new products, and behind-the-scenes content.

If you’re not on social media yet, don’t worry. There’s always a perfect time to start. Platforms like Instagram Reels and TikTok are currently trending and offer great opportunities for visibility.

Consider creating engaging and relevant content on these platforms. Don’t forget to include a link in your bio or posts to join your mailing list. This strategy not only increases your visibility but also drives traffic to your mailing list. Remember, the key to gaining subscribers is consistency and providing value. Keep your content fresh and exciting, and don’t forget to highlight the benefits of joining your mailing list, such as exclusive offers and sneak peeks at new products.

Before you know it, your Etsy email marketing list will be brimming with eager subscribers, ready to engage with your brand.

The Best Tools for Etsy Email Marketing

While it’s theoretically possible to manually input email addresses into a spreadsheet, set up a Gmail account, and distribute marketing communications from there, this method is far from efficient.

Why endure the hassle of manually managing email addresses in a spreadsheet and sending out marketing emails via a Gmail account when there are more streamlined solutions available?

Email marketing is a complex process that requires a strategic approach.

Fortunately, there are numerous email marketing providers that can simplify this process for you.

These providers offer comprehensive services that cover everything from crafting an attractive landing page to collect email addresses, managing multiple email lists, and even providing a variety of templates for your emails.

They’re designed to make your email marketing efforts more effective and less time-consuming. Plus, many of these providers offer free plans, making them accessible regardless of your budget.

By leveraging these resources, you can focus more on creating compelling content for your subscribers and less on the technical aspects of email distribution.

This way, your email marketing becomes a powerful tool in your marketing arsenal, rather than a time-consuming chore.

Etsy Email Marketing Conclusion

In wrapping up, it’s clear that email marketing is an indispensable tool for your Etsy business. It offers a direct, cost-effective, and personal way to engage with your customers.

Not only does it help maintain your brand’s presence in their minds, but it also fosters repeat purchases, which are crucial for your shop’s growth. Moreover, an email list is independent of Etsy, ensuring you retain access to your customer base even if unforeseen circumstances arise.

It’s your proprietary channel, giving you control over your customer access.

So, if you’re an Etsy vendor, it’s time to harness the power of email marketing. Start building your email list today and experience the high conversion rates and impressive ROI it offers.

Remember, it’s not just about making a sale; it’s about building relationships and creating a community around your brand.

Don’t wait for customers to stumble upon your shop again.

Reach out, engage, and watch your Etsy business flourish. Embrace email marketing, and let your Etsy shop shine!